QR Codes Introduction to QR Codes
What's a QR Code?
A QR Code (short for "Quick Response" Code) is a 2-dimensional digital symbol that your customers can scan with their mobile phone to get access to specific content via the mobile web for free.
Using a free QR Code Reader on most mobile phones, people simply scan the code and are redirected to your awesome mobile web content!
How Can You Use It?
QR Codes help you share targeted information with people interested in your business, instantly.
They're a great way to share this info, because they don't require them to remember or enter a long or jumbled web address.
Lots of small businesses are beginning to use QR Codes to:
Provide special offers or discounts
Share exclusive content that complements the in-person experience (often using video)
Get instant feedback via a poll or short survey
Make it easy for people to join their email list onsite
Here's a great blog post about why you should be using them too: 11 Reasons You SHOULD Be Using QR Codes at Your Place of Business
Four Places To Use QR Codes
- In Your Store: If you have a physical location, you can post signage with a QR Code for a website where people can learn more about a featured product, get a special offer, or sign up for your mailing list.
- On Your Business Card: Your business card can only say so much about you, but a direct link to special content can help potential customers get to know you and your business better, right away.
- At Your Events: With QR codes on printed materials, customers can access additional content or promotions during or after the event.
- In your print ads: QR Codes provide an instant call-to-action that can tell your story beyond what can be included in a small ad, and offer special rewards to those who scan it.