Location-Based Services Understanding foursquare Specials
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Make Your Customers Feel Special
Offering specials gives customers a reason to check-in, and even return to your business.
There are lots of different types of specials that you can offer. No matter what the type of special, make sure it’s one your customers want, and one you’ll be able to easily handle!
Remember that every time someone checks-in to your location, it’s the equivalent of a word-of-mouth referral, so customer experience is key.
Three Ways For Users To Discover your Specials
Spread the Word
With any promotion, it’s only effective if people know about it! Make sure you use in-store signage to let people know they can find you on foursquare (foursquare offers this for free to venues), include it in your email newsletters, and make mention of it on social networks like LinkedIn and Twitter.
Successful Specials
Offering specials is only effective if your staff can easily and enthusiastically redeem them. Here are three tips for making your staff a part of providing a great check-in experience:
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Educate Your Staff. Post the offer in the break room and explain how foursquare works in the process.
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Reward Your Employees. Give a reward to the employee who redeems the most offers in a week or month.
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Make The Offer Easy. Post the offer…and instructions on how to redeem… at the register so it’s easy for your staff to fulfill the offer.
