Location-Based Services Introduction To Location-Based Services

Mobile is on the Rise

By the end of 2011, Nielsen expects that 1 in 2 Americans will have a SmartPhone*.

That means more people will access the web from their mobile device and connect with brands on the fly than ever before. 

Using Location-based services, your organization can tap into that on-the-go market by producing special offers and making it easy for your customers to spread the word about your business.

What is a Location-based Service?

Why do People Check- in?

OK, it might seem crazy at first that people would “check-in”, but they do (and in very large numbers)!  The truth is that people check-in for a number of reasons… to tell their friends where they are, to keep a record of what they do, to earn gaming rewards like badges and mayorships, and to unlock specials from participating businesses and venues that reward check-ins.

As a business owner, you can use these features to offer specials, discounts, and prizes for your loyal customers.

LBS Are Good For Business!

While Location-based services (LBS) aren’t for everyone, they can be good for business!


Location-based services give you a great way to identify and reward your frequent customers.

Best of all, these services offer FREE word-of-mouth advertising and promotions. Every time one of your customers checks-in at your location, they're telling their friends about your business.

There are several Geolocation or Location Based Services out there. You can choose to use one or all of them -- it’s really up to you. In this section, we’re going to look at foursquare and show you how to set up your account, claim your venue, create specials, and run campaigns.

Know Your Options: foursquare

Know Your Options: Facebook Places

Facebook Places leverages the existing Facebook network of over 500 million users to let you share where you are, connect with nearby friends, and find local deals.

Know Your Options: Yelp

You may know Yelp as a ratings and reviews site, but their mobile app lets you check-in to and review the stores and restaurants you visit.

Know Your Options: WHERE

What the Experts Are Saying

Don't just take our word for it, see what Chris Heine from ClickZ News and Steffan Antonas from Lifecast Media have to say about Foursquare and its significance to small businesses.