Ratings and Reviews Introduction to Ratings and Review Sites

Ratings and Review sites like Yelp, CitySearch, and TripAdvisor are web-based services that help people find great local businesses.  They’re places where people post their opinions and come to discover or research a product or service. So it’s important to have a listing on these sites!

Whether you’ve set up a listing, or a customer has done so for you, chances are your business is already listed on several review sites. We’ll show you how to “claim” your listing to ensure that your information is correct.

It’s important that you listen and respond to what people say about your business on these sites. Positive reviews can drive sales, while negative reviews offer an opportunity to engage. But don’t worry, most reviews are positive, and we’ll show you how to properly handle the negative ones.

What People Say About Your Business Matters

Should you use Ratings and Review Sites?

This data from Yelp shows a breakdown of the types of businesses reviewed there. 

How is your industry represented?

Know Your Options: Yelp

Know Your Options: Citysearch

Citysearch is one of the oldest and best known review sites, covering over 75,000 local business across the US. CitySearch enables business owners and managers to claim or create a listing for free. While you can respond to consumer reviews directly through citysearch.com, the company provides premium features and advertising options for paying customers through its parent company CityGrid Media.

Know Your Options: Angie's List

Know Your Options: TripAdvisor

TripAdvisor is one of the largest travel sites with more than 60 million monthly unique visitors reading and writing reviews each month. If you own or manage a hotel/accommodation, vacation rental, restaurant or attraction, you should claim or create a listing on TripAdvisor. Creating your business account will enable you to update your business details, showcase photos, promote specials and respond to guest reviews. TripAdvisor also offers a wide range of marketing opportunities and content solutions you may want to explore.

Know Your Options: Google Places

Embrace These Sites - Don't Fear Them!

  • Most reviews are positive. And even if they're not, negative feedback gives you the opportunity to improve right, and potentially delight a disappointed customer.

  • People will review your site even if you don't claim your listing. We recommend claiming your listing now and start engaging your audience.

  • Chances are, someone has already posted a review of your business online. What are you waiting for? Take a look!

Your online reputation matters. According to The Nielsen Company, 70% of consumers trust the opinions about a brand that others post online.

What You Need To Do

  • Claim Your Listings or Create One

  • Ensure the Information is Correct

  • Monitor Your Listings

  • Respond to Reviews When Appropriate

We're going to walk you through these steps using Yelp as an example.

You can find out where you're listed online with http://getlisted.org/. By searching this site for your business, you'll be able to quickly spot sites where you need to claim your business listing.