LinkedIn LinkedIn Best Practices
Tips for Success
Now that you have your LinkedIn Profile set up, you’ll want to make sure you’re getting as much out of it as you can. Here are four easy ways to ensure you’re making you and your organization look as good as you can:
- Post Weekly: Post something new to your profile each week. Add events, share links to blog posts and press releases, ask for and give recommendations, etc. Don’t let your LinkedIn profile stagnate. But remember to keep it professional; save personal updates for Twitter or Facebook.
- Participate in Group Discussions: The more you participate, the more you’ll build credibility and trust within your industry and specialty. If you’re contributing valuable content, soon you’ll be seen as an expert among by your peers.
- Keep Your LinkedIn Profile Up-to-Date: At least once every 3–4 months you should update your LinkedIn Profile, and certainly every time you receive an award or community recognition for a volunteer project, start a new position, or earn an educational achievement.
- Ask and Answer Questions: Tap into the power of your network 2–3 times a month to ask or answer questions (learn how to do this at http://learn.linkedin.com/answers/). This will keep your name and business or organization on the minds of your colleagues, and build your credibility with those colleagues, as well as with customers, prospects, donors, and others.
As far as social media goes, we are active on Facebook, Twitter, and LinkedIn; but LinkedIn is undoubtedly the social media source that brings the most revenue into our business. LinkedIn has allowed me to connect the most amazing women who have become facilitators across the country and it's been absolutely terrific for our business. We have some fantastic coaches who I’ve met through LinkedIn who are now affiliated with our Victory Circles and I don't know what we would do without them. I totally thank LinkedIn for giving me the opportunity to make that connection and offering a new platform for our Victory Circles to engage on.
Cheri Ruskus, Founder, Business Victories