YouTube Introduction to Video

Why Video?

Video is currently the fastest growing website feature for small businesses. Why? Adding video to your website can help you improve customer relationships, and increase profits and brand awareness.

The best news is that you don't need to be a Hollywood producer to get started.  In fact, some of the most popular videos are simple, straightforward, and shot by amateurs.  And most importantly, they are short - less than 3 minutes.

How Can Video Help My Business?

Using video to market your business can help you:

  • Raise awareness
  • Generate word-of-mouth
  • Improve search rankings
  • Increase referrals
  • Personalize your brand

You've Probably Got Some Questions

Q. I don't know the first thing about creating a video, where should I start?

A. First of all, remember that production quality doesn't matter as much as content. As long as you start with the goal of providing helpful information or something entertaining you'll be on the right path.

Q. What should my videos be about?

A. There are lots of options. You could post a video showcasing your business in a traditional way, like interviewing the founders, or touring the company offices. Or, you could create a parody video, lip dub, or even a short commercial.

How One Small Business Uses Video

There are lots of small businesses using video to engage with customers and prospects. One we really like is Chaumette Winery. Below is an example of how they're using video to let their customers behind the scenes and build interest in future batches of wine.

Know Your Options: YouTube

Know Your Options: Facebook

Know Your Options: Vimeo

Know Your Options: Blip.tv