Twitter Twitter for Increasing Sales
Build An Audience. Before you can use Twitter to make a profit, you’ll need to build an engaged audience of followers.
See our section on Increasing Your Twitter Following to learn more.
Promotions and Specials. You’ve got your engaged audience. It’s time to start offering specials and promotions to followers, and finding unique ways to highlight your brand using hashtags and catch phrases.
Companies like Moonfruit and MTV have run Twitter promotions with great prizes like MacBook Pros, or using game mechanics to increase participation. But you don’t need fancy prizes—you could offer discounts on your own products or services, or get creative! Recognition and reward can go a long way.
Be Different. Another way to increase profits through Twitter is to highlight what differentiates you from your competition—particularly when it links directly back to sales.
Be Exclusive. In addition to traditional promotions and specials, you can offer exclusive discounts to Twitter Influencers. For example, Palms Hotel & Casino in Las Vegas recently offered specials and influencer only entrance to VIP events for Twitter users with a certain Klout score.
Klout is a service that measures online influence and engagement by scoring users on a variety of values.
The Klout Score is the measurement of your overall online influence. The scores range from 1 to 100 with higher scores representing a wider and stronger sphere of influence. Visit http://klout.com/ to learn more.