Blogging Blogging Best Practices
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You've set up a blog, now what?
This section will explore blogging best practices including:
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What you should blog about
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How often you should blog
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How to respond to comments
Let's get started.
How Often Should You Blog?
Like other Social Media platforms, your blog will thrive with consistency.
Try blogging at least once a week at a minimum, and more if you can. A lot of companies have built communities around their blog, inviting customers to engage with them on a daily basis.
Looking for more content? Ask a valued customer or vendor to do a guest post. Think of recurring features, like weekly interview series where you feature clients, industry leaders, and mentors.
But don’t get overwhelmed. Blogging should be a priority, but it won’t be the end of the world if you skip a week here and there.
Responding to Comments
With most blogging platforms you will have the option to moderate comments. This means that you can read and approve comments before they are posted. We recommend posting most comments, with the exception of spam or comments that include rude language.
From time to time you might get a commenter who is dissatisfied with your product, service, or even your blog post. This is a great opportunity to show that you're not afraid of negative feedback and that you'll do whatever it takes to make the situation right.You'd be surprised how often a negative commenter when handled correctly can turn into your most loyal customer.
Remember to respond to every comment that's posted, even if it's just to say thanks!
What to Blog About if You're B2B
- New Products/ Featured Products
- Featured Vendors
- Success Stories
- Product Promotions
- Works in Progress
- Industry Leaders - Highlight the good work of your competition!
What to Blog About if You're B2C
- New Products/ Featured Products
- Upcoming Events
- Success Stories
- Product Promotions
- Works in Progress
- The concerns of your top customers
What to Blog About if You're A Nonprofit
- Provide Information
- Recruit Volunteers
- Give constituents A Platform for sharing
- Ask for Donations
- Share success Stories
- Share Photos and updates from conferences, events and volunteer projects.