Social Media 101 Why Social Media Marketing?
It’s Time To Go Social. We’ll Make it Simple.
If you're wondering if social media marketing is right for your business, the verdict is in … social media is a great way to drive repeat business and to attract new customers.
Whether you're just getting started, consider yourself to be a pro or have been sitting on the sidelines—we're here to help.
According to Constant Contact’s 2011 Small Business Attitudes & Outlook Survey, 73% of small businesses & organizations have started using social media marketing and 62% of those not using it expect to start marketing through social media within the next 12 months.
Same Old Word-of-Mouth Marketing
Social Media has changed the way people connect, discover, and share information. But let’s skip the jargon. Here’s what you need to know:
Social media is the technology that connects people—whether it’s to share content or just to chat.
Social networks, like Facebook, Twitter, LinkedIn, and Pinterest are the places where social interactions happen (discovering & sharing).
Social media marketing is the way to use that technology to build relationships, drive repeat business. and attract new customers through friends sharing with friends.
Sound familiar? That’s because social media marketing is really just word-of-mouth powered by technology.
75% of people are somewhat or highly likely to share content they like online with friends, co-workers or family—49% do this at least weekly.
Source: Chadwick Martin Bailey Consumer Pulse 2010 (n= 1504)
Set Your Goals
It's important that you set goals and understand what you want to achieve from your social media marketing efforts.
Here are some of the main ways you can use social media to have a big impact on your business:
Spread the Word. Show customers and prospects who you are and what you can do for them. It’s great for brand awareness!
- Drive Sales. Give customers offers that are so good they’ll share them with their friends. Your promotions can go viral!
- Provide Great Customer Service. Listen and respond to what your customers are saying about you and to you. It’s a wonderful feedback loop!
- Keep Your Customers Coming Back. Build deeper relationships so customers will get to know, like, and trust you more.
Because social media is all about discovering and sharing cool stuff, every interaction you have through social media has the potential to reach many new people.
That’s awesome because social media will ultimately help to spread your message and attract new audiences.
How one small business uses social media marketing
Social Media & Email Marketing Go Great Together
A report from Monetate, an e-commerce software firm, has found that email marketing is still driving more overall sales than social media efforts.
But there’s no need to start grappling your forehead and deleting Facebook Pages left and right. It’s important to keep in mind that all of these channels work together, not against each other.
Social media sites, in general, are a far more casual environment that can help build brand awareness, provide bite-size bits of industry information, and create communities among your customers.
That said, email has the advantage of directly reaching a single person. Not only that, you can use analytics to see what that person clicks and opens, which are statistics you can use to segment your list and direct different customers to personalized destinations.
So, if you're asking yourself the question, "Can't social media and email marketing just get along?" The answer is a resounding ... YES!