Social Media 101 Why Social Media Marketing?

It’s Time To Go Social. We’ll Make it Simple.

If you're wondering if social media marketing is right for your business, the verdict is in … social media is a great way to drive repeat business and to attract new customers

Whether you're just getting started, consider yourself to be a pro or have been sitting on the sidelines—we're here to help.

 

According to Constant Contact’s 2011 Small Business Attitudes & Outlook Survey, 73% of small businesses & organizations have started using social media marketing and 62% of those not using it expect to start marketing through social media within the next 12 months.

Same Old Word-of-Mouth Marketing

Social Media has changed the way people connect, discover, and share information. But let’s skip the jargon. Here’s what you need to know:

Social media is the technology that connects people—whether it’s to share content or just to chat.

Social networks, like Facebook, Twitter, LinkedIn, and Pinterest are the places where social interactions happen (discovering & sharing).

Social media marketing is the way to use that technology to build relationships, drive repeat business. and attract new customers through friends sharing with friends.

Sound familiar? That’s because social media marketing is really just word-of-mouth powered by technology.

75% of people are somewhat or highly likely to share content they like online with friends, co-workers or family—49% do this at least weekly.

Source: Chadwick Martin Bailey Consumer Pulse 2010 (n= 1504)

Set Your Goals

How one small business uses social media marketing

Social Media & Email Marketing Go Great Together

A report from Monetate, an e-commerce software firm, has found that email marketing is still driving more overall sales than social media efforts.

But there’s no need to start grappling your forehead and deleting Facebook Pages left and right. It’s important to keep in mind that all of these channels work together, not against each other.

Social media sites, in general, are a far more casual environment that can help build brand awareness, provide bite-size bits of industry information, and create communities among your customers.

That said, email has the advantage of directly reaching a single person. Not only that, you can use analytics to see what that person clicks and opens, which are statistics you can use to segment your list and direct different customers to personalized destinations.

So, if you're asking yourself the question, "Can't social media and email marketing just get along?" The answer is a resounding ... YES!